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The Company Program helps young people appreciate and better understand the role of business in our society. With the support and guidance of volunteer consultants from the local business community, the Junior Achievement Company Program provides basic economic education for high school students. By organizing and operating an actual business enterprise, students not only learn how businesses function, they also learn about the structure of the U.S. free enterprise system and the benefits it provides.
The learning objectives listed beside each activity state the skills and knowledge the students will gain.
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Topic: Organizing a Junior Achievement Company
Students analyze and explore personal opportunities and responsibilities within a company. |
Key Learning Objectives
The students will
 summarize the responsibilities of the jobs and describe leadership opportunities within the Company Program
evaluate the leadership, educational, and social opportunities gained from the Company Program
organize a company, sell stock, produce a product, market a product or service, and maintain financial records |
Topic: Developing a Business Plan
Students design strategies for a company that include a business plan, production plan, financial plan, and marketing plan. |
Key Learning Objectives
The students will
demonstrate leadership ability
construct a business plan
carry out the plan
establish production and sales goals for a product or service |
Topic: Managing a Junior Achievement Company
Students produce a product, monitor productivity, evaluate the quality of the product, and create a selling strategy. |
Key Learning Objectives
The students will
develop an effective sales presentation
differentiate between production and productivity
monitor quality control
describe the effect on productivity of employee attitudes and skills
evaluate the impact of technology, management, and government regulations on productivity |
Topic: Liquidating a Junior Achievement Company
Students will compose an annual report for stockholders and develop personal career goals. |
Key Learning Objectives
The students will
describe and compute taxes that businesses pay
explain how dividends are determined and paid
evaluate the impact of entrepreneurs on the U.S. economic system |
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The Company Program enhances the students learning of the following concepts and skills:
Concepts Business Buying Capital Competition Division of labor Economic institutions Entrepreneur Expenses Fixed costs Goods Incentive Income Income distribution Job Management Marketing Markets Money Price Productive resources Productivity Profit Services Selling Specialization Stock Supply Taxes Variable costs
Skills Assembling products Critical thinking Division of labor Estimating Evaluating products Filling out forms Giving reports Graphing Interpreting data Interviewing Mathematical interpretation and computation Negotiating Note taking Problem solving Reading financial statements Research Situational analysis Specialization Teamwork
All JA programs have technology enhancements and are designed to support the skills and competencies outlined in the SCANS (Secretarys Commission on Achieving Necessary Skills) report. These programs also augment the school-based, work-based, and connecting activities for communities with school-to-work initiatives.
Company Program |
Economics |
Student Company, MESE & Macroland |
GLOBE |
